There’s a lot of debate in the world of marketing when it comes to email marketing. Back in the early stages of email, email marketing proved to be explosive for success. People were just being turned onto email and it was new. Email marketing worked because we read every single email that hit our inbox.
Nowadays, email is still a mode of communication for marketing and personal use. Email marketing is an important part of a marketing strategy. However, it shouldn’t be the only part of your marketing–just a piece of the puzzle.
Unfortunately, a lot of marketers out there go overboard in their marketing. To be fair, a good amount use email marketing correctly and build lists of subscribers. They provide their audience the right content to keep them engaged without bombarding them or violating laws such as the CAN-SPAM Act. I’m going to cover 3 of the major email marketing platforms to use as a marketer: GetResponse, Aweber and MailChimp. Below I’ve bulleted the major features of each platform.
GetResponse
Free 30-day Trial
Webinar builder platform–I consider this a unique add-on to an email marketing service and very much worth considering
Landing pages and templates
Email body templates
Autoresponders
Segmentation–a stronger way of breaking down your subscribers based on factors such as custom data, geolocation, subscription date, email opens and more.
Analytics with A/B Testing
Stock photo library
Mobile app
Diverse app integration
Pricing on a monthly, yearly or two year agreements ranging from $15 to $999
Approximately 40 App, Social and eCommerce Integrations
5 plans ranging from $20 to $150 based on number of subscribers; their highest plan is 25001+ subscribers with pricing to be determined with a quote.
MailChimp
No 30-day trial
Email designer with templates
Newsletters
Analytics
Multi-user accounts
Segmentation
App integrations
3 plans ranging from FREE to $200 a month
Obviously, I didn’t go into major detail. Otherwise, this blog would become a book! I am simply highlighting a few key differences and similarities. Each platform had two components that I bolded as they stood out to me. I put myself in the shoes of a new marketer who would want to learn and try as much as I could without a lot of risk. Each system has plenty of pros, but the cons would vary based on your business needs and staff size.
What should you look for in a robust email marketing platform?
Options and flexibility are big because with business growth means marketing campaigns will grow as well. For newsletters, drag and drop editors are a huge time-saver. Not to mention: app integrations are crucial. Having multiple systems to maintain your marketing in 2017 is necessary. Having systems that integrate and talk with others tie each piece of the puzzle together nicely.
If you are serious about marketing, integration needs to be a requirement. I recommend taking advantage of any and all free perks these systems offer to get a feel for which is best for your business. Happy hunting!
Keep in mind, these are only 3 of the big names out there. Additionally, as your business grows, so too will your marketing needs. You may need more later on, so plan ahead, even if things change in the future. In marketing, change is the only thing that will never change. If you have questions, feel free to reach out to me via email info@erik-remmel.websitepro.hosting.
Thank you for your attention! Download my blog as a guide if you are looking to add or change email marketing within your marketing campaign.
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