Out of all the marketing research I have done, I thought to myself, “why not go over the three key points that stick out most?” What if I was starting my business now? What advice would I want to know that would be most helpful in being able to get my product or service out there? Well I have come up with the top 3 items.
For starters, you want to 1) create a website, not just any old website but one that is searchable with Google. If you are looking to go the cheap route, you will definitely regret it. As the old saying goes, you get what you pay for. You want a quality website that is professional looking but most importantly, searchable. If people cannot find you on the internet then you are losing out! I created my branding and marketing companies for the exact reason—to help business owners and entrepreneurs with development tactics without taking advantage of them which, unfortunately, happens far too often. If I can help you create your website, shoot me an email below.
Another key is to 2) create company-related blogs for your website. When writing content for your website, make sure you are using specific long tail keywords. This also helps potential customers find you via the wide world web. I’ve found that the most efficient word length per article is about 1500. This will help with SEO rankings to your site as well. Make sure your blog topics are related to your company product or service.
Video has come a long way from when it started. Create a YouTube channel for your company before you’re left behind in the dust. Don’t let your competition get ahead of you. The more videos you have for very specific products or services, the more content for the internet to search and find you. The ideal video length is 30 seconds to 1 minute. Any longer than that and you’ve lost the viewer’s attention. The best part is that you can SEO your videos as well. In fact, what’s most popular right now is vlogging which is video blogging. As long as you have video, you are already outdoing most of your competition.
Thank you for your attention!