Trust in design means everything. It will make or break a sale, a contract or even consideration in business. Trust from you is paramount to your clients. There are many avenues to instill trust in consumers’ minds and today, we will focus on the first impression: Design. It’s visible on your business card, within your logo, your color scheme and the feel of your website.
Defining TRUST in Design
From the moment your consumers lay eyes on your website, their first impression is forming in their mind. Subconsciously, they’ll looking for reasons to move on. Make them stay with a clear message and a simple, enjoyable experience. Below is a reference we created to assist you:
Awareness of sensitive data — everyone is vulnerable in today’s digital age. One less dark road for a customer to walk down is a great thing. Enhance your website design with safety and security in mind. If you take sensitive data seriously, your audience will take you seriously.
Ethical business practices — customers always want to be involved with a business of ethical standards where they feel safe and secure.
Correct product information — a product should relay its purpose in a precise and clear manner: WYSIWYG (What-You-See-Is-What-You-Get) Misleading or confusing information can be detrimental.
Clear purpose — your customer expects to have an understanding of your product from start to finish. Give it to your audience straight and from the start. In other words, K.I.S.S — Keep It Simple, Stupid.
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Keep our K.I.S.S. blog on hand by clicking below to download!